速电策略

PublicisSapient-today-630

Publicis Sapient Shanghai

Search Engine Marketing Specialist

Location: Shanghai

Responsibilities:
• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

Requirements:
• 1-3 years of working experience on SEM
• Proven SEM experience and success managing PPC campaigns across Baidu, 360 etc.
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Strong analytical skills and experience generating SEM reports

cv& portfolio send to amy.you@publicisgroupe.com

 



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